A managerial mental model to drive innovation in the context of digital transformation

Industry 4.0 is transforming how businesses innovate and, as a result, companies are spearheading the movement towards ‘Digital Transformation’. While some scholars advocate use of design thinking to identify new innovative behaviours, cognition experts emphasise importance top managers in supporting employees develop these behaviours. However, there dearth research this domain and struggling implement required To address gap, study aims prioritise behavioural strategies conducive inform creation managerial mental model. We 20 from 45 interviewees with practitioners educators combine them concepts ‘paradigm-mindset-mental model’ theory. The paper contributes body knowledge by identifying prioritising specific form novel set survival conditions aligned industrial paradigm 4.0.